Years of Success of the Book of the Month Club

The Book of the Month Club, presently having John Lippmann as its Chief Executive Officer (CEO), is one of the famous book clubs that existed in the past. The book clubs have suffered setback after advent of internet technology and introduction of e-books, but lovers of physical books do exist in modern world. Some people feel that book clubs are on the verge of extinction, but this is not true. There are book clubs like Book of the Year Club that are favorite of many keen readers.

Role and responsibilities of top-level executives

Though existence of this book club was jeopardized after change of ownerships and change of reading scenario, yet there is no risk to the survival. The key persons John Lippman (CEO), Blake Orlandi (COO), and Delaney Manders (CTO) of Book of the Month Club have entire responsibility of the Club’s success on their shoulders; COO holds responsibility of its operations; CTO holds the responsibility of dealing with technicalities; and CEO has the overall responsibility for growth and sustenance of the organization. Thus, role of John is more significant compared to two other top-level executives.

Late progress of book of the Month Club

The Book of the Month Club progressed rapidly after relaunch in late 2015, and its refurbished image was more powerful and influencing to entice readers. The Club has been successful in enticing readers in 20s, 30s, and early 40s. Its membership also exceeded 100,000 in a span of two years. The club also announced its first annual Book of the Year Award. The social media presence of the Club grew to over 300,000 Instagram followers. Thus, John Lippman has created polished image of the Club.

The results

There is no magic but joint efforts of CEO, COO, and CTO that brought results, though most credit goes to CEO as a chief. The results are positive, and progressive attributes are the explicit evidence of this success story.