As a tech-savvy organization, reservations.com is very much oriented towards marketing processes that can work wonders for it. No doubt that the sector which it is in has stiff competition from other firms and therefore it is important to be ahead in the race. However, it is also a fact that unlike many of its competitors, it is predominantly a self-funded company that has achieved fair success till date. The company also seem to believe a lot on Search Engine Marketing (SEM) techniques for reaching out to customers as conventional media is not so much relevant these days.
Moreover, television or print media ads may not be well-directed to niche clients. Some other aspects regarding these points are also presented from their prism.
- The company seems to be very realistic – When it comes to marketing, the website seems to be highly realistic in its approach. The firm knows that it can be useless to do marketing without any aim and therefore, it follows a very measured way. Paid search techniques in SEM can be a potent tool to kick-start growth and that is highly used by it. Moreover, it can also help in driving measurable growth that can be tracked on a daily basis so that a marketing campaign’s efficacy can be determined within a short time. It fairly knows that as its business grows, the paid search also grows along with it.
- There is ample clarity towards marketing policy – The co-founders of the website are fairly clear on their marketing goals and how to take the website further. It is an area that is very large and the company also knows that it has to cover a long distance in marketing. Therefore, those marketing techniques that can yield dividends within a short time along with determinable factors like Bing Ads are being used by it.
The company has a strong reliance on digital marketing techniques and that seems to work quite well at the moment for it.